Free SEO Tools to Boost Your Website’s Performance

For example, in my article optimized around the keyword “email marketing,” I mention that keyword right off the bat. Because users will instantly know that your content matches their search query (which can make them more likely to click). Our on-page SEO checklist and tracker helps you keep track of all the little things that you need to do to optimize your content. The tool lets you know if you have your keyword in all the key locations like the H1 and body content (more on why this matters soon). While this guide will show you how to implement on-page SEO (most of which you can do without expensive tools), Semrush’s On Page SEO Checker can provide actionable insights in minutes.

Having your business displayed among your competitors allows potential customers to evaluate all of their options in a non-biased manner. Firstly, before making a purchase, people need to do some research – and this research is 10 times as extensive for B2B buyers. It is also a requirement by Google to mark any UGC (user-generated) and sponsored links as such. Dofollow links are the most sought-after by link builders as this is the only type of link that actually passes on PageRank to its full potential. The number of other links on the linking page also matters a lot.

That’s a practice only aggregator websites have been able to use and might not work for a generic B2C company. At the start, they built SEO Anomaly authority by pointing links towards the homepage of the website for a site-wide distribution of PageRank. And later on, they started focusing on targeted landing pages as well. This technique would not only bring you link-building opportunities but also potentially referral traffic as well. Google possibly evaluates hundreds of other factors to evaluate how good of external linking a website has but those aren’t public for sure, not at least till now. A link coming from a popular page is valued higher than a link coming from an unpopular page.

Technical SEO ensures search engines can efficiently crawl, index, and rank your site. This increased visibility can drive more organic traffic to your site, as users are more likely to click on links that are accompanied by an AI Overview. When a journalist uses your quote in an article, it often leads to a high-quality backlink from an authoritative site. At the very least, you’ll get a brand mention when they credit you. And if you don’t get a link, remember to reach out and politely ask. But it’s important not to overdo it and risk violating Google’s Link Spam Policies.

What should you look for in your off-page SEO tools?

• SimilarSites offers a web app, as well as a Chrome extension that makes it easy to find websites without jumping between tabs.
• The rest of this guide will walk you through how to implement these optimizations step-by-step.
• Google loves brands and prefers to rank branded websites on top of the results.
• Or maybe it’s just like in a snapshot, just like two clicks and you’re there.
• Sponsoring events also help you reach a larger audience, increasing brand awareness and trust.

It’s not really about gaining a ton of links—that’s just a bonus. If you want to get even more juice out of your brand mentions, consider an unlinked mention link building campaign. This is where you reach out to websites that have already mentioned you and ask them to add a link to your website. You need to focus on what’s going on outside your website as well. Work on proper link building, branding and your social media efforts to make the most of your SEO.

What is the First Step in Off-Page SEO?

For example, social media marketing is not off-page SEO (nor are social shares a known ranking factor). But sharing content on social media can indirectly lead to improved rankings since more shares lead to more organic traffic which can lead to more backlinks. Off Page SEO is an important part of any successful SEO strategy.

Bulk Keyword Research: What It Is + 5 Best Tools to Use in 2025

Plus, the search engine often chooses its own description to display in search results based on the specific search query. If you search for any competitive keyword, you’ll notice that the top-ranking pages almost all use that exact keyword in their title tag. So if you’re looking for the key to enhancing visibility and user experience, this chapter will answer all of your burning questions.

We don’t recommend adding any more follow-ups as they only increase your chances of getting flagged as spam. To track your core web vitals and identify issues, you can use a free tool by Google called PageSpeed Insights (Google Analytics is limited in that regard). However, in general, it’s best to have dedicated writers and editors that will manage the process from start to finish for you. In addition to your home and product/service pages, you should also invest the time and resources into a robust blog. Podcast outreach is actually one of Respona’s use cases – we can help simplify the outreach process and increase your results tenfold. Even if the link does not have the “dofollow” tag, it’s set to be “dofollow” by default.

Like a foundation, you may need to come back and do some maintenance to your on-page SEO from time to time. Balancing the two will help make your website “bilingual” so that your users can understand it as well as the search engine robots- and that’s how your rankings start to improve. To further understand the difference between the two, you have to understand, at a basic level, how search engine algorithms work.